Privacy Policy – Traveloflights.co.uk
Traveloflights.co.uk ("Traveloflights," "Company," "Us," or "We") values your privacy and is dedicated to protecting it in accordance with this Privacy Notice and Policy (the "Policy"). This Policy explains the types of information we may collect from you or that you may provide when you visit or use www.traveloflights.co.uk ("Traveloflights.co.uk"), our mobile website, as well as any content, features, and services offered on or through the Website. It also explains how we collect, use, maintain, protect, share, and disclose that information.
This Policy applies to information we collect:
- When you visit and use the Website, and/or our online services;
- Through email, text, and other electronic communications between you and the Website;
- When you interact with our advertising and applications on third-party websites or services that link to this Policy.
This Policy does not apply to information collected:
- • Offline or by any other means, including through other websites operated by us or third parties; or
- • By any third party, including through any content or applications linked to or accessible from the Website.
Please read this Policy carefully to understand how we treat your information. The Policy may be updated occasionally—please check back periodically.
Children Under 13 Years of Age
Our Website is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use or provide any information via the Website or App, register, make purchases, use interactive features, or share your personal data. If we discover information collected from a child under 13 without parental consent, we will delete it promptly. If you suspect we have such information, please contact us at: sales@traveloflights.co.uk
Information We Collect and How We Collect It
We gather various types of information about users of our Website, including:
- Personally identifiable information such as your name, address, email, phone number, payment details, or any other identifier enabling contact or identification ("personal information");
- Information about you that does not individually identify you;
- Technical details such as your IP address, internet connection, browser type, device information, operating system, access times, referring websites, and usage patterns;
- Categories of personal data under laws such as the UK Data Protection Act, including physical descriptions, contact details, health-related information, or classifications like age, gender, marital status, medical conditions, and disabilities;
- Travel-related details you provide to help with your bookings, such as username, password, location, date of birth, passport or government ID numbers, travel dates and destinations, loyalty program information, and financial details related to your travel budget.
We collect this data through:
- Direct input from you when using our Website or services;
- Automatic collection as you browse, using cookies, web beacons, and other tracking technologies;
- Third-party sources, including business partners, social media platforms like Google, Facebook, Twitter, and Instagram, and unaffiliated analytics or advertising providers.
Information You Provide
We collect information when you fill out forms, register, subscribe, post content, request services, or contact us. This may include:
- Correspondence records;
- Survey responses;
- Transaction and booking details, including financial information needed to complete bookings;
- Search queries entered on the Website;
- Content you contribute ("User Contributions"), which you post or submit to the Website or share with others. Please note User Contributions are at your own risk and may be visible to others; we cannot guarantee complete security or control over their use.
For details on your choices regarding how we use and disclose your information, please refer to the section "Choices About How We Use and Disclose Your Information" on our Website.
Information We Collect Through Automatic Data Collection Technologies
As you browse and interact with our Website, we may use automatic data collection tools to gather information about your device, browsing behaviour, and usage patterns, including:
- Details of your visits to our Website, such as traffic data, location information, logs, communication data, and the resources you access and use.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
- Data on how you use our Services, interact with content and advertisements, and any files or data you upload. This may include clicks, mouse movements, keystrokes, page visits, access times, web beacons, and cookie or pixel tag information. Additional information on cookies, pixel tags, web beacons, and analytics tools is provided below.
We may also track your online activities over time and across third-party websites or online services (behavioural tracking). The information collected automatically may be statistical or include personal data, which we may keep or link with other personal information obtained from you or third parties. We may engage third-party vendors such as Google Analytics and Microsoft Clarity to monitor and analyse site activity to enhance and personalise your experience by enabling us to:
- Estimate audience size and usage patterns.
- Remember your preferences to customise the Website to your interests.
- Speed up your searches.
- Recognise you when you return to the Website.
Cookies and Similar Technologies
We use cookies and similar technologies for automatic data collection. Cookies are small text files placed on your computer or mobile device when you visit websites. They can be:
- • Session cookies, which last only during a browsing session and expire once you close your browser.
- • Persistent cookies, which remain on your device until they expire or are deleted and help us recognise returning users.
You can control cookies through your browser settings to accept or refuse them at any time. However, rejecting some cookies may limit your access to certain Website features. Essential cookies are necessary for the Website to function correctly—for example, to access your account or manage bookings—and cannot be disabled.
Technologies we use include:
- Cookies: Files stored on your device to remember settings and preferences. You may disable cookies via your browser but may lose certain Website functions.
- Flash Cookies: Local stored objects used to remember preferences and navigation; managed separately from browser cookies.
- Web Beacons: Small electronic files embedded in Website pages and emails to count visitors, measure content popularity, and verify server integrity.
We use cookies and related technologies to:
- Improve your Website experience.
- Complete transactions and ensure site functionality.
- Remember your preferences.
- Deliver relevant advertising and analyse its performance.
- Allow you to return to previous searches.
- Detect and resolve errors.
- Protect your data and monitor for fraudulent or malicious activity.
- Understand Website traffic and performance.
Third-Party Tracking Technologies
Some Website content, features, and services—such as advertisements, ticket issuance, and payment processing—are provided by third parties including advertisers, ad networks, content providers, analytics companies, payment processors, device manufacturers, mobile service providers, and app providers. These third parties may use cookies, web beacons, and other tracking tools to collect information about your interactions with our Website. This data may be linked to your personal information or used to track your online activities across different websites and services. They may use this information to deliver targeted or interest-based advertising.
We do not control these third parties’ tracking techniques or their use of your data. For questions about advertisements or targeted content, please contact the respective provider. To learn how to opt out of targeted advertising, see "Choices About How We Use and Disclose Your Information" below.
How We Use Your Information
We use the information we collect from you, including personal data, to:
- Present and operate our Website and its content.
- Fulfil your travel bookings, reservations, and purchases, communicate regarding these transactions, and provide requested products or services.
- Carry out purposes for which you provide your data.
- Enforce contractual obligations, including payment processing, billing, and collections.
- Inform you of changes to our Website or services.
- Promote our products and services via marketing communications we believe may interest you.
- Create, maintain, and authenticate user accounts.
- Enable your participation in interactive Website features.
- Respond to your queries, information requests, and preferences.
- Provide travel booking confirmations and updates.
- Use your information as described when you provide it.
- Any other purpose with your consent.
We may also use your information to contact you about goods and services that could interest you. To opt out of such communications, see "Choices About How We Use and Disclose Your Information." Additionally, we may use collected data to display advertisements targeted to specific audiences. Although your personal data is not shared without consent, interacting with an advertisement may signal to the advertiser that you fit their target profile.
Disclosure of Your Information
We may share aggregated user information and data that does not identify any individual for legitimate business purposes, where permitted by law.
We may disclose personal data collected from or provided by you as described in this Policy:
- To our subsidiaries and affiliated companies.
- To contractors, service providers, and third parties who assist in supporting our business operations, including but not limited to travel partners involved in fulfilling your travel arrangements, such as airlines, hotels, car rental companies, visa or passport service providers. Disclosure to these parties is only to the extent necessary to complete your travel-related transactions.
- To other third-party suppliers involved in providing our services, including marketing agencies, IT developers, hosting providers, promotion managers, software vendors, advertisers, networks, and analytics providers.
- To a successor, buyer, or assignee in the event of merger, divestiture, restructuring, reorganization, liquidation, bankruptcy, or other sale or transfer of our assets where personal information about our Website users is included.
- To fulfil the purposes for which you provided the information.
- For any other purpose we disclose to you when you provide your data.
- For any other purpose we disclose to you when you provide your data.
We may also disclose your personal information to comply with legal obligations or protect rights:
- To respond to court orders, subpoenas, laws, or government or regulatory requests.
- To enforce our terms of use, agreements, and billing or collection efforts.
- When we believe disclosure is necessary to protect your or others’ safety, rights, property, or to prevent fraud. This may include sharing information with organisations for fraud prevention and credit risk management.
Choices About How We Use and Disclose Your Information
We aim to offer you control over your personal data through the following options:
- Tracking Technologies and Advertising: You can configure your browser to refuse or accept cookies, or to alert you when cookies are sent. To manage Flash cookies, please visit Adobe’s Flash Player settings site. Be aware that disabling cookies may limit access to some features of our Website.
- Third-Party Advertising Disclosure: If you do not want us to share your personal information with unrelated third parties for promotional purposes, you can opt out by emailing us at sales@traveloflights.co.uk or by unsubscribing via the link on our Website.
- Promotional Offers: To opt out of receiving marketing communications from us or third parties, send a request to sales@traveloflights.co.uk or unsubscribe online. Note that opting out does not affect communications related to purchases, subscriptions, or other transactions.
- Targeted Advertising: To opt out of receiving interest-based advertisements, email us at sales@traveloflights.co.uk or unsubscribe online. This option requires your browser or device to accept cookies.
We do not control how third parties collect or use your data for behavioural advertising. However, many third parties offer opt-out tools to limit such tracking.
Accessing and Correcting Your Information
If you have an account on our Website, you can review and update your personal information by logging into your profile. You may also contact us at support@traveloflights.co.uk to request access, correction, or deletion of your personal data. Please note that deleting your personal data requires deleting your user account, and we may refuse changes that violate laws or cause inaccuracies. Content you remove may still be visible in cached or archived versions or saved by other users. Use of your information is governed by our Terms and Conditions. Residents of certain regions may have additional rights.
Data Security
We take data security seriously and use industry-standard measures to protect your information from loss, unauthorized access, or disclosure. Your data is stored on secure servers with firewalls, and payment transactions are encrypted using SSL technology. However, no internet transmission is completely secure, and sharing personal information online is at your own risk. If a data breach occurs, we may notify you via your last known email, unless delaying notification is necessary to address the breach or comply with law enforcement.
You are responsible for keeping your account password confidential and should avoid sharing personal information in public areas of the Website, as such information can be viewed by others.
Retention of Your Information
We retain personal data only as long as necessary to fulfil the purposes described in this Policy and in compliance with applicable laws. After this period, personal data may be anonymized or deleted securely so it cannot be recovered. Backup copies may be retained temporarily for system protection, but are inaccessible except if restored, and unnecessary data will be deleted.
Retention periods are determined based on factors including your relationship with us, legal requirements, contractual obligations, and the need for secure backups.
Processing and International Data Transfer
Your information may be transferred to, stored, and processed in the United States and other countries, which may have data protection laws different from your own. By using our Website, you consent to these transfers.
We limit data transfers to legal or essential business purposes and have implemented safeguards to ensure your data is protected according to this Policy and applicable laws. These safeguards include:
- Recognized adequacy decisions by the European Commission for data protection in certain countries.
- Contracts with third-party partners that include strict data protection and transfer terms, such as the European Commission’s Standard Contractual Clauses.
- Ongoing risk assessments and technical and organizational measures to maintain compliance with data protection regulations.
Changes to Our Privacy Policy
We may update our privacy policy from time to time due to changes in our services, legal requirements, or other reasons. We reserve the right to modify this Policy at any time and will post any updates on this page. Please ensure your email address with us is current, and check our Website and this Policy regularly for changes.
The date of the latest update is shown at the top of this page. Unless stated otherwise, changes take effect as soon as they are posted.
Contact Information
If you have any questions, concerns, or comments regarding our Privacy Policy or privacy practices, you can reach us through the following channels:
- Email: sales@traveloflights.co.uk
- Address: Profile West 950 Great West Road Brentford, Middlesex, TW8 9ES
- Phone: 0203 301 5296
When contacting us, please include the word “PRIVACY” in the subject line of your correspondence to help us route your request promptly and efficiently.